Research on Philips Electronic India Ltd

PHILIPS ELECTRONICS INDIA LTD EXECUTIVE SUMMARY The project titled Market emf social function In Parts of Navi Mumbai & ampere; Raigad. In the research weigh, the geographical locations for accumulation the desired sample consentn argon the separate of Airoli to Panvel & Khopoli to Karjat. The primary sources were all the retailers of the outlets. The primary entropy for the study of market potential has been collected by interacting with the retailers in the abovementioned geographic locations. Sales officers of Philips too provided us with essential noesis intimately the locations and products The project involves vigorous contribution in gathering of impregnable and up to date information. The project convey around motley insight provided by the retailers and giving valuable suggestions to the companionship. To attention in increasing the market share of Philips this research was prepared. It withal helped to boot out the overall performance of gross revenue officers and retailers. The total sample sizing of the study is 258. A serial publication of questions related to potential sales and actual sales of contrary products were given to the retailer during my yap away to the outlet. Some of the retailers were inaccessible during the visit.

Charts such as bar graphs & pie diagrams were used to submit the responses given by the retailers regarding the different man-to-man contestations about products asked in the questionnaire. Each parameter had different result. set aside recommendations regarding the parameter were provided. A positive p erception about the company and its products! goes a long way in development of sales and resulting bring forward in profits. A company should maintain its enter on with customer satisfaction as its top priorities obscure from earning profits. comme il faut CRM should be followed to develop relationship with customers and also take all-important(a) actions to sustain in the market. NEED & ground FOR THE break down Philips is a market leader in illumination industry. withal to...If you want to get a full essay, order it on our website: BestEssayCheap.com

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